About me

happiest outdoors.

Born in August 1984 in Cologne and since 2007 calling Switzerland my permanent home. My greatest passion is storytelling and photography - with my first saved pocket I already bought an (analog) camera. Today mostly on the way with an Olympus OMD M1 Mark II. Enthusiastic about stories and experiences around "the outdoors" as well as sustainability topics.
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the indoors.

For work as well as personally fascinated by social media, storytelling, psychology, brand building and design. Since completing my studies in 2010 at the University of Zurich I have worked in social media marketing and brand management, on agency and corporate side. Since 2014, I have been able to shape the social media strategy of AXA Switzerland, the last three years as Head of Social Media.