Visual storyteller fueled by nature & raw wilderness, finding joy in outdoor minimalism. Content Marketing Strategist with +15 years of professional experience.
In addition to my passion for photography and storytelling, I love providing strategic advice to companies based on more than 15 years of professional experience. For almost eight years, I initially built up social media marketing at AXA Switzerland, most recently as Head of Social Media. I have been working in social media management at Switzerland Tourism since 2024. I also understand the operational feasibility of these strategies, as I also know the content creation side well through my self-employment.
The topics of sustainability, climate change and biodiversity are particularly close to my heart. That’s why I started a second Master’s degree in Environment and Natural Resources at the ZHAW in 2024. I’m also involved with Protect Our Winters Switzerland – I’ve been part of the POW Creative Alliance since 2023.
Sharing my knowledge is important to me – that’s why I founded the outdoor community Swissmountaingirls in 2018, with the aim of inspiring, connecting and empowering women in the outdoor sector both digitally and offline. I also teach content & social media marketing at the FHNW and give guest lectures at other universities.
What I offer:
Coaching & strategy development in content marketing preferably for companies in the field of sustainability or in the outdoor sector. Vivid stories – aesthetic-minimalistic images – social media optimized videos for e.g. the outdoor sector, tourism providers and sustainability brands.
Strategy & Consulting
I am happy to pass on my professional experience from many years in the field of social media strategy as a consultant. I am ready to help you with the creation or sharpening of strategic basics regarding target groups & KPI’s.
Photography & Video Content
Pictures have been my passion for over 25 years. From destination marketing to outdoor products – as long as it’s about the outdoors, almost anything goes. For videos, I focus on short formats optimized for social media.
Blogging & Texting
With professional background in marketing, PR, journalism, as well as a master’s degree in journalism, my words can find expression in different writing styles depending on the medium. My personal style is reflected in my blog.
My stories in pictures
Outdoor experiences in minimalistic photography #outdoorminimalism
My stories in text
Vivid stories from Switzerland and the world.
Getting high on my first 4000m peak – 100% Womens Peak Challenge
Brmmm. Brmmm. Sleepily I open my eyes – 2.45 am. Where am I and what is that vibrating? As I slowly come to, it comes to me – at the Britannia Hut. And then I’m suddenly wide awake – because I’m about to climb my first 4000 m peak!
Between peaks and pleasure: Hiking in the Engadine
The Engadine was calling – and I went. More precisely, hiked – on the Via Engadiana and up Piz Languard, between wild flower meadows, rugged mountain peaks and through fragrant larch forests. Follow me on a little journey…
Winter camping at almost -30 degrees – the coldest night of my life
Silent darkness surrounds me. My thoughts wander, because I can’t really move – I’m lying in my tent, rolled up in two sleeping bags and under three caps. And I ask myself: how did I…
References
I have already implemented content marketing projects (operational or strategic) for various clients, e.g. Switzerland Tourism, the Swiss Alpine Club SAC, Engadin St. Moritz Tourism, Grindelwald Tourism, EWZ, Olimar Reisen, Graubünden Tourism, or Grindelwald Sports (merged with Outdoor Interlaken).
About me
Born in Cologne in the 80s and since 2007 at home in Switzerland. My passion for photography started at the age of 12 – I bought an analog camera with the first money I saved. After completing my master’s degree in journalism at the University of Zurich, I was initially drawn towards social media marketing and brand management, where I worked for over 10 years on the agency and corporate side, the longest as Head of Social Media at AXA Switzerland. In 2020, I took the step into (part-time) self-employment with a focus on content marketing as well as photography and storytelling for the outdoor sector.
