Visual storyteller fueled by nature & raw wilderness, finding joy in outdoor minimalism. Social Media Strategist with +10 years of professional experience. 

In 2021 the time had come – goodbye Head of Social Media in a large corporation, hello self-employment around content marketing strategies and outdoor stories. Besides my passion for storytelling, I love to advise companies strategically based on more than 10 years of professional experience. I am also familiar with content production, as I work as a content creator for various brands. For example, I am a brand ambassador for OM System (formerly Olympus) or capture activities in Switzerland and the world for tourism destinations. I also like to shoot products for outdoor brands or sustainable start-ups. I share the results on my blog & social media.

The topics of sustainability and climate change are especially close to my heart. That’s why I support Mountain Wilderness and Protect Our Winters – I’m part of the POW Creative Alliance since 2023. I’m also happy to support start-ups that produce innovative, sustainable products with image/video content or social media advice.

Sharing my knowledge is important to me – that’s why I founded the outdoor community Swissmountaingirls in 2018, with the aim of inspiring, connecting and empowering women in the outdoor sector both digitally and offline. I also teach social media / content marketing at Swiss universities like the FHNW.

What I offer:

Coaching & strategy development in social media preferably for companies in the field of sustainability or in the outdoor sector. Vivid stories – aesthetic-minimalistic images – social media optimized videos for e.g. the outdoor sector, tourism providers and sustainability brands.

Strategy & Consulting

I am happy to pass on my professional experience from over 10 years in the field of social media strategy as a consultant. I am ready to help you with the creation or sharpening of strategic basics regarding target groups & KPI’s.

Photography & Video Content

Pictures have been my passion for over 20 years. From destination marketing to outdoor products – as long as it’s about the outdoors, almost anything goes. For videos, I focus on short formats optimized for social media.

Blogging & Texting

With professional background in marketing, PR, journalism, as well as a master’s degree in journalism, my words can find expression in different writing styles depending on the medium. My personal style is reflected in my blog.

My stories in pictures

Outdoor experiences in minimalistic photography #outdoorminimalism

My stories in text

Vivid stories from Switzerland and the world.


I have already implemented storytelling projects for various clients, e.g. Switzerland Tourism, Engadin St. Moritz Tourism, Grindelwald Tourism, EWZ, Olimar Reisen, Graubünden Tourism, or Grindelwald Sports (merged with Outdoor Interlaken). More about this under “Content Creation”.


About me

Born in Cologne in the 80s and since 2007 at home in Switzerland. My passion for photography started at the age of 12 – I bought an analog camera with the first money I saved. After completing my master’s degree in journalism at the University of Zurich, I was drawn to social media marketing and brand management, where I worked for over 10 years at agencies and companies, most recently as Head of Social Media at AXA Switzerland. In 2020 I took the step into self-employment – “back to the roots” with a full focus on photography and storytelling for the outdoor industry.