About me

Happiest outdoors.

Born in the 80s in Cologne and calling Switzerland my home since 2007. My greatest passion is storytelling and photography – my first savings were spent on an (analogue) camera. Nowadays I'm spending a lot of time in the mountains with my Olympus OMD M1 Mark III. I'm enthusiastic about stories and experiences around the outdoors, as well as the question of how life can be lived more sustainable and environmentally friendly.

The indoors.

Professionally and personally fascinated by the social media world, storytelling, psychology, branding and design. Since the end of my studies in 2010 at the University of Zurich I have been working in the field of social media marketing and brand management, both on agency and corporate side. Since 2014 I am shaping the Swiss social media strategy of the worldwide insurer AXA, from 2016 till today as Head of Social Media. In 2020 I've started my own business (part-time) in the area of Social Media Consulting & Content Creation.