About me

Happiest outdoors.

Born in 1984 in Cologne and calling Switzerland my home since 2007. My greatest passion is storytelling and photography – my first savings were spent on an (analogue) camera. Meanwhile I'm spending a lot of time in the mountains with my Olympus OMD M1 Mark III. I'm enthusiastic about stories and experiences around "the outdoors" as well as the question of how life can be lived more sustainable and environmentally friendly.

The indoors.

Professionally and privately also fascinated by the social media world, storytelling, psychology, branding and design. Since the end of my studies in 2010 at the University of Zurich I have been working in the field of social media marketing and brand management, both on the agency and corporate side. Since 2014 I have been able to shape the social media strategy of AXA Switzerland, the last three years as Head of Social Media.