Social Media Strategy Consulting

Starting with professional social media marketing is sometimes difficult, as one faces a variety of rapidly changing platforms - and usually with limited resources. Classic questions can be:

  • On which social media channels should I be active at all - where is my target audience?
  • How can I build a consistent marketing with matching content?
  • With which (free) tools can I work?
  • How does paid advertising work on social media?
  • Do I need a hashtag?
  • I would like to work with influencers - what do I have to pay attention to?

Workshops & Speaking

In recent years I have held lectures on content marketing / social media in various setups, e.g. at the School of Business and the Zurich University of Applied Sciences. Since 2018 I am leading students of the University of Applied Sciences and Arts Northwestern Switzerland through the module "Content Curation & Distribution". In a half-day course, I was also able to familiarize members of a young entrepreneur club with the potential of social media. 

I am happy to discuss your individual needs to develop a suitable presentation.


Time exchange

Especially small businesses, individuals or startups often lack the budget for strategy workshops and individual coaching. Often they can offer something else – a service, a product or something similar that could be of interest to me. Therefore, I am open to a time-for-time approach, ie: coaching, workshop or content creation by me in exchange for services in the field of outdoor, sports, sustainability or destination marketing. I am looking forward to ideas and suggestions via mail!

Get in touch with me

From strategy consulting to workshop, brand collaboration, content creation or an exchange about photography – whatever it is, I am looking forward to hearing from you!