Content marketing consulting
Getting started with professional content marketing is sometimes difficult, as you are faced with a large number of channels – and usually with limited resources. Classic questions can be:
How can I set up long-term, strategic content marketing with the right thematic focus?
Which channels (newsletter, blog, social media…) should I use to distribute my content?
Where is my target group most active? Where do I have the best cost/benefit ratio?
Which tools can I work with?
How does paid advertising work on social media? Is it worth it?
I want to work with influencers – what do I need to look out for?
For many small companies, individuals, and startups the budget for strategy workshops and individual coaching is limited. But often they can often offer something else – a service, a product or something else that might be interesting for me. Therefore, I am open for a time exchange approach, i.e.: coaching, workshop or content creation by me in return for services in the field of outdoor, sports, sustainability or destination services. I am looking forward to ideas and suggestions!
During my work at AXA Switzerland, I was able to build up the social media marketing “from scratch” in 2014 – 2022, developing the entire strategy up to the ROI analysis. Campaign planning from conception to evaluation was also part of it. With AXA, we were first movers on Whatsapp in 2018 and TikTok in 2019. I have been teaching content marketing in the CAS and MAS at the FHNW since 2018. I have also provided strategic advice to the following companies:
Get in touch
From strategy consulting to workshops, to brand collabora tion, content creation, or just to discuss photography – I look forward to hearing from you!