Photography & Video
“People do not buy goods and services. They buy relations, stories and magic.
Without stories, we wouldn’t be human beings at all.”
– Quote by Seth Godin & Philip Pullman –
From the first delicate dawn at the lake to the blazing sunset on a mountain top, from -20 degrees in the glacier cave to +30 degrees on a brilliant summer day – I am there where the magic for picture stories is created and capture it in photo and video. To do this, I also like to bivouac on lonely high plateaus or explore remote valleys, always looking for new compositions. Not only do I share moments I experience there in images, but through my live stories, the enthusiasm for them becomes palpable. In short, I take the viewer on an emotional journey through the landscapes of Switzerland and the world.
Photography
Pictures have been my passion for over 20 years. From destination marketing to outdoor products – as long as it’s about the outdoors, almost anything goes.
Video
In social networks, attention spans are short – so videos need to be designed specifically for this and grab the viewer from second one.
Topics that I shoot
Outdoor stories and experiences
Outdoor experiences from pleasure hiking to high altitude tours to caving adventures.
Quality gear to use oudoors
Products for outdoor use, from cameras to tents, bivy bags or merino clothing.
People and their nature stories
For example, document the work of mountain guides on high tour or outdoor instructors in the forest.
Sustainable, innovative products from startups
Sustainable products, preferably made in Switzerland and recyclable (or on the way to becoming so).
Note: Since the topic of sustainability and reduction of consumption is very close to my heart, in partnerships I pay attention to various factors such as durability, the manufacturing process and the corporate philosophy regarding sustainable business. I generally do not work with fast fashion suppliers, for example. I prefer to return products after use, as I try to keep my equipment as minimal as possible.
References
I have already implemented content creation projects for various clients, from tourism destinations and outdoor manufacturers to transport companies and camera providers. I have also been able to support individuals such as mountain guides and SMEs in the field of outdoor education with my photography and video skills.
A few highlight projects in detail
View images of the projects with left/right arrows, open dropdown with + for more information.
Services: Application on social media - Live documentation in stories - Photography - Reels - Blogpost.
In 2021, it was all about female climbers at the 100% Women's Peak Challenge by Switzerland Tourism. The goal of the campaign was that within a few months all 4000m peaks in Switzerland would be climbed by all-women rope teams. The campaign was advertised on Swissmountaingirls and wunschengel and also climbed a 4000m peak itself. The stories as well as the progress of the campaign were told live as well as in reels, posts and a blog post. A photo package was purchased from ST. Links to work: Stories - Reel - Blog
Services: Locationresearch - Organization - Photography - Interview - Model - Blogpost (external).
For the launch of the OM-5 camera 2022, OM System was looking for a mountain top in Switzerland where a part of the announcement video was shot. In the run-up, the search & coordination of the colleagues from the UK was ensured by me. On the shoot itself, I was in front of the camera for an interview about the OM-5 and at the same time captured the sunrise atmosphere on location with my OM-5, which in turn was filmed as a B-roll. An extensive photo package was purchased from OM System. Links to the work: Interview / B-Roll / Model (from min 4:38) / Blog not yet published (will be added)
Services: Live documentation in stories - photography - reel - blogpost - potential analysis.
Mountain guides Denys and Tobi were due for a new website in 2021 - and for this, pictures of them in action were needed. As mountain guides, there are only the mountains as a suitable background. So camera and harness were packed and off they went on a high-altitude tour. I reported about it in a blog post as well as on Instagram (Posts, Reels, Stories). Afterwards, I was able to perform a potential analysis of the website and show optimization potential for the social media presence.
Services: Promotion on social media - live documentation in stories - photography - reel - blogpost.
To promote Engadin/St. Moritz, I was on a three-day tour of the region in 2021 - from gentle meadow paths on the Via Engiadina to craggy peaks on Piz Languard, from outhouses at mountain huts to five-star suites, I documented the entire tour in the form of posts, reels, stories and a blogpost. A photo package was purchased from Engadin St. Moritz.
