About me

happiest outdoors.

Born in August 1984 in Cologne and since 2007 calling Switzerland my permanent home. My greatest passion is storytelling and photography - with my first saved pocket I already bought an (analog) camera. Today mostly on the way with an Olympus OMD M1 Mark II. Enthusiastic about stories and experiences around "the outdoors" as well as sustainability topics.

the indoors.

For work as well as personally fascinated by social media, storytelling, psychology, brand building and design. Since completing my studies in 2010 at the University of Zurich I have worked in social media marketing and brand management, on agency and corporate side. Since 2014, I have been able to shape the social media strategy of AXA Switzerland, the last three years as Head of Social Media.